Who we are

Serenity African Adventure is a safari tour operator with its headquarters in London, UK and offices in Arusha, Tanzania. We are dedicated to crafting immersive and authentic African experiences, with deep roots in the heart of East Africa and a passion for exploration. We specialise in tailor-made safari adventures that showcase the breathtaking beauty, rich culture, and extraordinary wildlife of Tanzania and Zanzibar.

Our Mission

To provide exceptional, personalised safari experiences that connect travellers with the soul of Africa—its people, landscapes and wildlife—while promoting sustainable tourism and community development.

What Sets Us Apart

• Local Expertise: Born and raised in Tanzania, our team knows every hidden gem, from famous parks like the Serengeti and Ngorongoro to off-the-beaten-path treasures.
• Custom Itineraries: No two travellers are the same. We build each trip from scratch, based on your interests, travel style and budget.
• Sustainable Travel: We proudly support eco-conscious lodges, local guides and community-led projects that preserve nature and empower people.
• Unmatched Hospitality: From the moment you land in Tanzania to your final farewell, our warm professional team ensures you’re safe, comfortable and inspired.

Our Experience

With years of hands-on experience in guiding and managing safaris, we have earned the trust of solo travellers, couples, families and international tour operators. Whether it’s the Great Wildebeest Migration, a romantic honeymoon, a cultural tour with Hadzabe and Maasai tribes, or a Big Five photo safari, we turn your African dream into a lasting memory.

Join Us on the Journey

Serenity African Adventure is more than a safari company—we are your travel partner and storyteller. Let us take you beyond the guidebooks, where the wild still roams free and every sunset feels like your own.Have a look at the picture below. This is the same with some of the other ones on this same page.